Read the importance of how Aggreko provides unmissable action to live sports around the world.
Television audiences worldwide just can’t seem to get enough of sport. Nearly half the globe tuned in to watch the closing minutes of the last soccer World Cup, the Olympics draw billions of viewers, and annual tournaments like the Super Bowl and Tour de France have audiences in the hundreds of millions.
These are the mainstream television audiences. Then we have those who follow the action via online streaming, dip into blogs or who go and sit in the stands or line the route.
In 2015 Deloitte predicted that broadcasting rights alone would be worth about £17 billion in 2016 and will continue to grow.
“This means that ensuring continuous, reliable and uninterrupted viewing is a paramount consideration for those staging major sporting events,” said Aggreko’s Head of Global Events, David de Behr.
“Just as sportsmen and women train and prepare for their event, sporting event organisers also need to plan ahead. Nothing should be left to chance or come as a surprise.”
David says that early collaboration between power suppliers and event organisers is the best way to safeguard against potential issues, regardless of the size or location of the event.
“The first thing I’d say is that failure is just not an option. We’ve learned a great deal in the 50 years since we first provided power for a sporting event – being flexible, prepared and expecting the unexpected, all help to mitigate the risk of disruption,” said David.
By getting involved early Aggreko helps organisers define their priorities and makes sure these are woven into their solution.
“All events are different, have different broadcasting requirements and need different solutions. Running hours, noise, emissions, unobtrusiveness, remote locations, availability of grid power or fuel type, are just some of the considerations.
“It’s all about collaboration and having the conversation early on, thinking about the unthinkable, and planning ahead,” said David.